Crossflow Cooling Towers Supplier In Dubai In crossflow cooling tower systems the water vertically flows through the fill media while the air horizontally flows across the falling water. That’s why they call it “crossflow” because the air and water cross paths or flows. Because of the crossing of flows, the air doesn’t need to pass through the distribution system. This permits the use of hot water flow via gravity and distribution basins on the top of the tower right above the fill media. The basins are a standard of crossflow cooling towers and are applied on all units.