Counterflow Cooling Tower Supplier In Oman Difference between crossflow and counterflow cooling towers: In counterflow cooling tower system processes, the air vertically flows upwards, counter to the water flow in the fill media. Due to the air flowing vertically, it’s not possible to use the basin’s gravity-flow like in crossflow towers. As a substitute, these towers use pressurized spray systems, usually pipe-type, to spray the water on top of the fill media. The pipes and cooling tower nozzles are usually spread farther apart so they will not restrict any air flow.